Branding Buddha – Mediatized and Commodified Buddhism as Cultural Narrative
Buddhism in the West has reached beyond the enclosures of monastic buildings and meditation centers, meeting the masses at the market, in films, books, magazines and ads, often portrayed as anything but religion. This article investigates relations between media, popular culture and religion and ana...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2016
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| In: |
Journal of global buddhism
Year: 2016, Volume: 17, Pages: 41-55 |
| Further subjects: | B
Mediatization
B Entertainment B Buddhism in the West B Denmark B Popular Culture |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Rights Information: | CC BY-NC 4.0 |