RT Article
T1 Islamic marketing and branding: thinking outside the box
JF International journal of islamic marketing and branding
VO 1
IS 2
SP 123
OP 130
A1 Wood, Bronwyn P.
LA English
YR 2015
UL https://ixtheo.de/Record/870329340
K1 Islamic marketing
K1 value maximisation
K1 Muslim consumers
K1 Halal
K1 Ethics
K1 Aufsatz in Zeitschrift