Islamic marketing and branding: thinking outside the box

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Bibliographic Details
Main Author: Wood, Bronwyn P. (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2015
In: International journal of islamic marketing and branding
Year: 2015, Volume: 1, Issue: 2, Pages: 123-130
Further subjects:B Islamic marketing
B Muslim consumers
B Ethics
B value maximisation
B Aufsatz in Zeitschrift
B Halal