Religions as brands: new perspectives on the marketization of religion and spirituality

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Bibliographic Details
Authors: Stolz, Jürgen (Author) ; Usunier, Jean-Claude (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2014
In: Religions as brands
Year: 2014, Pages: 3-25