RT Book
T1 Marketing and the common good: essays from Notre Dame on societal impact
A2 Murphy, Patrick E. 1948-
A2 Sherry, John F.
LA English
PP London u.a.
PB Routledge
YR 2014
UL https://ixtheo.de/Record/735068321
NO Includes bibliographical references and index
NO Includes bibliographical references and index
CN a
SN 0-415-82882-1
SN 978-0-415-82882-6
SN 978-0-415-82883-3
K1 Marketing
K1 Social Marketing
K1 Gemeinwohl
K1 Marketing : Moral and ethical aspects
K1 social marketing
K1 Aufsatzsammlung