Essentials of marketing management

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Bibliographic Details
Authors: Lancaster, Geoffrey 1938- (Author) ; Massingham, Lester (Author)
Format: Print Book
Language:English
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Check availability: HBZ Gateway
WorldCat: WorldCat
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: London New York Routledge 2011
In:Year: 2011
Standardized Subjects / Keyword chains:B Marketing management
Further subjects:B Marketing Management
B Textbook
B Marketing management
B Marketing
Online Access: Inhaltsbeschreibung
Table of Contents
Description
Item Description:Includes bibliographical references and index
Physical Description:XXV, 524 S, graph. Darst.
ISBN:978-0-203-84720-6
978-0-415-55346-9
978-0-415-55347-6