Essentials of marketing management

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Bibliographic Details
Main Author: Lancaster, Geoffrey 1938- (Author)
Contributors: Massingham, Lester
Format: Print Book
Language:English
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Check availability: HBZ Gateway
WorldCat: WorldCat
Interlibrary_Loan:FID_interlibrary_loan
Published: London New York Routledge 2011
In:Year: 2011
Standardized Subjects / Keyword chains:B Marketing management
Further subjects:B Marketing Management
B Textbook
B Marketing management
B Marketing
Online Access: Inhaltsbeschreibung
Table of Contents
Description
Item Description:Includes bibliographical references and index
Physical Description:XXV, 524 S, graph. Darst.
ISBN:0203847202