Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
MARC
| LEADER | 00000cam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | 629897778 | ||
| 003 | DE-627 | ||
| 005 | 20251223223418.0 | ||
| 007 | tu | ||
| 008 | 100623s2010 xxk||||| 00| ||eng c | ||
| 010 | |a 2010023955 | ||
| 020 | |a 9780230537996 |c hardback |9 978-0-230-53799-6 | ||
| 020 | |a 9781349359554 |c pbk |9 978-1-349-35955-4 | ||
| 035 | |a (DE-627)629897778 | ||
| 035 | |a (DE-576)334553091 | ||
| 035 | |a (DE-599)GBV629897778 | ||
| 035 | |a (OCoLC)845784008 | ||
| 035 | |a (OCoLC)698540178 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
| 041 | |a eng | ||
| 044 | |c XA-GB |c XD-US | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 306.3 |q LOC |2 22 | |
| 082 | 0 | |a 306.3-Q--LOC |2 22 | |
| 084 | |a CW 7500 |q BVB |2 rvk |0 (DE-625)rvk/19206: | ||
| 084 | |a 85.40 |2 bkl | ||
| 245 | 0 | 0 | |a Ernest Dichter and motivation research |b new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005] |c ed. by Stefan Schwarzkopf; Rainer Gries |
| 250 | |a 1. publ. | ||
| 263 | |a 1011 | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2010 | |
| 300 | |a XII, 293 S. |b Ill., graph. Darst. |c 23 cm | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 505 | 8 | |a Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.SchwarzkopfPART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf. | |
| 505 | 8 | |a Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Schwarzkopf -- PART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf. | |
| 520 | |a "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- | ||
| 520 | |a "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- | ||
| 583 | 1 | |a Archivierung prüfen |c 20240324 |f DE-4165 |z 1 |2 pdager | |
| 600 | 1 | 7 | |8 1.4\x |a Dichter, Ernest |d 1907-1991 |0 (DE-588)118525190 |0 (DE-627)079326579 |0 (DE-576)160727898 |2 stw |
| 600 | 1 | 0 | |a Dichter, Ernest |d 1907-1991 |
| 600 | 1 | 0 | |a Dichter, Ernest |d 1907-1991 |x Influence |
| 601 | |a Organisation | ||
| 601 | |a Université | ||
| 650 | 7 | |8 1.1\x |a Konsumentenverhalten |0 (DE-627)091371848 |0 (DE-2867)10300-3 |2 stw | |
| 650 | 7 | |8 1.2\x |a Motivation |0 (DE-627)091378818 |0 (DE-2867)15801-5 |2 stw | |
| 650 | 7 | |8 1.3\x |a Marktforschung |0 (DE-627)091376394 |0 (DE-2867)12774-4 |2 stw | |
| 650 | 0 | |a Consumer behavior |x Psychological aspects | |
| 650 | 0 | |a Consumption (Economics) |x Psychological aspects | |
| 650 | 0 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Dichter, Ernest | |
| 650 | 4 | |a Verbraucherverhalten | |
| 650 | 4 | |a Aufsatzsammlung | |
| 655 | 7 | |a Konferenzschrift |y 2005 |z Vienna |0 (DE-588)1071861417 |0 (DE-627)826484824 |0 (DE-576)433375485 |2 gnd-content | |
| 655 | 7 | |a Aufsatzsammlung |0 (DE-588)4143413-4 |0 (DE-627)105605727 |0 (DE-576)209726091 |2 gnd-content | |
| 689 | 0 | 0 | |d p |0 (DE-588)118525190 |0 (DE-627)079326579 |0 (DE-576)160727898 |2 gnd |a Dichter, Ernest |d 1907-1991 |
| 689 | 0 | 1 | |d s |0 (DE-588)4075001-2 |0 (DE-627)10608769X |0 (DE-576)209196076 |2 gnd |a Motivationspsychologie |
| 689 | 0 | 2 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
| 689 | 0 | 3 | |d s |0 (DE-588)4062644-1 |0 (DE-627)104400676 |0 (DE-576)209145323 |2 gnd |a Verbraucherverhalten |
| 689 | 0 | |5 (DE-627) | |
| 700 | 1 | |e Hrsg. |0 (DE-588)173751210 |0 (DE-627)674839986 |0 (DE-576)18520323X |4 edt |a Schwarzkopf, Stefan |d 1976- | |
| 700 | 1 | |0 (DE-588)109981200 |0 (DE-627)501107150 |0 (DE-576)161198252 |4 oth |a Gries, Rainer |d 1958- | |
| 700 | 1 | |0 (DE-588)118525190 |0 (DE-627)079326579 |0 (DE-576)160727898 |4 oth |a Dichter, Ernest |d 1907-1991 | |
| 711 | 2 | |0 (DE-588)16164978-6 |0 (DE-627)664379206 |0 (DE-576)347476538 |4 oth |a International Conference on Ernest Dichter and Motivation Research |n 1 |d 2005 |c Wien | |
| 776 | 1 | |o 10.1057/978-0-230-29394-6 | |
| 776 | 1 | |z 9780230293946 |c ebook | |
| 856 | 4 | 2 | |u http://www.h-net.org/reviews/showrev.php?id=32389 |v 2016-07-13 |x Verlag |y Book review (H-Net) |7 1 |
| 856 | 4 | 2 | |u https://swbplus.bsz-bw.de/bsz334553091inh.htm |m V:DE-576;B:DE-16 |q application/pdf |v 20110321200602 |3 Inhaltsverzeichnis |7 1 |
| 856 | 4 | 2 | |u https://swbplus.bsz-bw.de/bsz334553091cov.jpg |m V:DE-576 |m X:springer |q image/jpeg |v 20160204160251 |3 Cover |7 1 |
| 856 | 4 | 2 | |u https://www.hsozkult.de/publicationreview/id/rezbuecher-15500 |m V:DE-576;X:HSozKult |q text/html |v 20180419154454 |3 Rezension |7 1 |
| 935 | |a mteo | ||
| 935 | |i Blocktest | ||
| 936 | r | v | |a CW 7500 |b Mikroökonomische Seite (Werbung, Konsumverhalten u.ä.) |k Psychologie |k Angewandte Psychologie |k Andere Gebiete der angewandten Psychologie |k Wirtschaftspsychologie |k Mikroökonomische Seite (Werbung, Konsumverhalten u.ä.) |0 (DE-627)1271482517 |0 (DE-625)rvk/19206: |0 (DE-576)201482517 |
| 936 | b | k | |a 85.40 |j Marketing |0 (DE-627)106420143 |
| 951 | |a BO | ||
| ACO | |a 1 | ||
| ELC | |b 1 | ||
| ORI | |a SA-MARC-ixtheob001.raw | ||
| REL | |a 1 | ||
| SPR | |a 1 |t IXT | ||
| STA | 0 | 0 | |a Collection of essays,Consumer behavior,Customer behavior,Buyers' behavior,Consumers' preferences,Market research,Marketing,Motivation,Motivational psychology |
| STB | 0 | 0 | |a Comportement des consommateurs,Marketing,Mercatique,Mercatique,Motivation,Psychologie de la motivation,Recueil d'articles,Étude de marché |
| STC | 0 | 0 | |a Colección de artículos,ensayos,ensayos,Comportamiento de los consumidores,Investigación de mercado,Marketing,Motivación,Psicología motivacional |
| STD | 0 | 0 | |a Comportamento dei consumatori,Marketing,Motivazione,Psicologa motivazionale,Raccolta di saggi,Opera collettiva,Opera collettiva,Ricerca di mercato |
| STE | 0 | 0 | |a 动力,动机,诱因,巿场营销,营销,巿场营销,消费者行为 |
| STF | 0 | 0 | |a 動力,動機,誘因,巿場營銷,營銷,巿場行銷,市場研究,消費者行為 |
| STG | 0 | 0 | |a Coletânea de artigos,ensaios,ensaios,Comportamento dos consumidores,Marketing,Motivação,Pesquisa de mercado,Psicologia motivacional |
| STH | 0 | 0 | |a Изучение рынка,Маркетинг,Мотивация,Потребительское поведение,Психология мотивации,Сборник статей |
| STI | 0 | 0 | |a Έρευνα αγοράς,Κίνητρο,Μάρκετινγκ,Marketing,Συλλογή δοκιμίων,Συμπεριφορά των καταναλωτών,Καταναλωτική συμπεριφορά,Ψυχολογία κινήτρων |
| SUB | |a REL | ||
| SYA | 0 | 0 | |a Dichter, Ernst,1907-1991 , Dichter, Ernst,1907-1991 , Dichter, Ernst,1907-1991 |
| SYE | 0 | 0 | |a Motiv,Verhalten,Verhaltensmotivation,Selbstmotivation,Selbstmotivierung , Nachfrageverhalten,Kaufentscheidung,Verbrauchergewohnheiten,Konsumverhalten,Konsumentenverhalten,Käuferverhalten,Konsumverhalten,Verbrauchergewohnheiten,Konsumgewohnheiten,Konsumentenverhalten,Kundenverhalten,Verbraucher , Einzelbeiträge,Essays,Reader,Sammelwerk,Sammlung <Aufsatzsammlung>,Beiträge,Einzelbeiträge,Sammelwerk |
| SYG | 0 | 0 | |a Dichter, Ernst,1907-1991 , Motivation,Motivation,Motivationsforschung,Psychologische Motivation , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Nachfrageverhalten,Kaufentscheidung,Verbrauchergewohnheiten,Konsumverhalten,Konsumentenverhalten,Käuferverhalten,Konsumverhalten,Verbrauchergewohnheiten,Konsumgewohnheiten,Konsumentenverhalten,Kundenverhalten,Verbraucher |
| TIM | |a 100020050101_100020051231 |b 2005 - 2005 | ||
