Boomer marketing: selling to a recession resistant market
| 主要作者: | |
|---|---|
| 格式: | Print 圖書 |
| 語言: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
London New York, NY
Routledge
2009
|
| In: | Year: 2009 |
| 版: | 1. publ. |
| Standardized Subjects / Keyword chains: | B
USA
/ Marktsegmentierung
/ Zielgruppe
/ 較年長人士
/ 消費者行為
/ 巿場營銷
|
| Further subjects: | B
Usa
B Konsumentenverhalten B Ältere Menschen B Target marketing (United States) B Market segmentation (United States) B Baby boom generation (United States) B Zielgruppe B Marktsegmentierung B Middle-aged consumers (United States) B 老年 B 巿場營銷 |
| 在線閱讀: |
Table of Contents |
| Item Description: | Includes bibliographical references and index |
|---|---|
| 實物描述: | XII, 265 S., graph. Darst. |
| ISBN: | 0415489628 |
