Boomer marketing: selling to a recession resistant market

Saved in:  
书目详细资料
主要作者: Chaston, Ian 1944- (Author)
格式: Print 图书
语言:English
Subito Delivery Service: Order now.
Check availability: HBZ Gateway
WorldCat: WorldCat
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: London New York, NY Routledge 2009
In:Year: 2009
版:1. publ.
Standardized Subjects / Keyword chains:B USA / Marktsegmentierung / Zielgruppe / 较年长人士 / 消费者行为 / 巿场营销
Further subjects:B Usa
B Konsumentenverhalten
B 巿场营销
B Ältere Menschen
B Target marketing (United States)
B Market segmentation (United States)
B Baby boom generation (United States)
B Zielgruppe
B Marktsegmentierung
B Middle-aged consumers (United States)
B 老年
在线阅读: Table of Contents