RT Book
T1 Boomer marketing: selling to a recession resistant market
A1 Chaston, Ian 1944-
LA English
PP London New York, NY
PB Routledge
YR 2009
ED 1. publ.
UL https://ixtheo.de/Record/587637269
NO Includes bibliographical references and index
CN HF5415.127
SN 0415489628
SN 0415489636
SN 9780415489621
SN 9780415489638
K1 Marktsegmentierung
K1 Zielgruppe
K1 Ältere Menschen
K1 Konsumentenverhalten
K1 Marketing
K1 Usa
K1 Market segmentation : United States
K1 Target marketing : United States
K1 Middle-aged consumers : United States
K1 Baby boom generation : United States
K1 Alter