People of the Magazine? Evangelical Innovation for Cultural Engagement amid Technological Change
American evangelicals have always been innovators in communication technology. Dating at least to the early decades of the Republic, we formed parachurch organizations to leverage business strategies and resources and capitalize on the latest forms of technology in an effort to spread the good news....
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2018
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| In: |
Christian scholar's review
Year: 2018, Volume: 47, Issue: 4, Pages: 373-382 |
| Online Access: |
Volltext (kostenfrei) |
| Parallel Edition: | Non-electronic
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| Summary: | American evangelicals have always been innovators in communication technology. Dating at least to the early decades of the Republic, we formed parachurch organizations to leverage business strategies and resources and capitalize on the latest forms of technology in an effort to spread the good news. The ministry orientation of these organizations gave them access to revenue streams not available to commercial publications in the form of charitable donations and also freed them from tyranny of a profit motive, enabling them to operate on more slender margins than their for-profit competitors. Such a focus allowed them to achieve considerable success in saturating the market with their message, despite some times facing limited access to mainstream distribution networks. |
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| Contains: | Enthalten in: Christian scholar's review
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