Getting young adults back to church: A marketing approach
Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established body of knowledge of marketing theories and principles could be used by churches...
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2013
|
| In: |
HTS teologiese studies
Year: 2013, Volume: 69, Issue: 2 |
| Further subjects: | B
Services Marketing
B Young Adults B Church Attendance |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
