Missional branding: A case study of the Church of Pentecost

Branding is a strategy designed by companies to help patrons or consumers quickly identify their products or organisations and give them a reason to choose their products or organisations over other competitors. In the Old Testament, God identified the Israelites as a unique brand. In the New Testam...

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Bibliographic Details
Main Author: White, Peter (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2019
In: HTS teologiese studies
Year: 2019, Volume: 75, Issue: 4
Further subjects:B Pentecostalism
B The Church of Pentecost
B Branding
B Missional Branding
B Mission (international law
Online Access: Volltext (kostenfrei)
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