Culture and religion creolisation impact on digital advertisement of Muslim users of Instagram
Over the last decade, digitalisation has been a subject of increasing attention among scholars and practitioners. The effect of culture and religion on advertisements, consumerism and marketing, is deniable. The main goal of this research is to present a comprehensive conceptual model based on cultu...
| Autori: | ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2023
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| In: |
HTS teologiese studies
Anno: 2023, Volume: 79, Fascicolo: 1 |
| Altre parole chiave: | B
Musulmano Motivo
B Digital Advertisement B Religione B Religious Impact B Instagram B Brand Identity B Creolisation B Brand Globalisation B Sub-Cultures |
| Accesso online: |
Volltext (kostenfrei) Volltext (kostenfrei) |
