Verbruikersgerigtheid in die missiestellings van hedendaagse ondernemings: mite of realiteit?
The aim of this ankle is to discuss the concepts of marketing and customer orientation towards the marketing function and to point out how the mission statements and objectives of modem firms reflect these orientations. The development of the marketing as well as customer orientation towards marketi...
| Autor principal: | |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Língua não determinada |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
1991
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| Em: |
Koers
Ano: 1991, Volume: 56, Número: 4, Páginas: 577-590 |
| Acesso em linha: |
Volltext (kostenfrei) Volltext (kostenfrei) |
