A critique of social marketing in the non-profit development sector
In its struggle to find funding, non-profit organisations world-wide are increasingly using social marketing strategies. This approach potentially influences non governmental organisations (NGOs) and community based organisations (CBOs) in their communication with their “clients”, i.e. those persons...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2009
|
| In: |
Koers
Year: 2009, Volume: 74, Issue: 1/2, Pages: 241-264 |
| Further subjects: | B
Social Marketing
B Participatory Approach B Non-Profit Sector B Development Communication B Biblical Principles Of Communication |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
