APA (7th ed.) Citation

Brokalaki, Z. (2025). Virtue ethics in marketing: The art of crafting tragic brand stories. Journal of business ethics, 200(3), 599-622. doi:10.1007/s10551-024-05838-1

Chicago Style (17th ed.) Citation

Brokalaki, Zafeirenia. "Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories." Journal of Business Ethics 200, no. 3 (2025): 599-622, https://doi.org/10.1007/s10551-024-05838-1.

MLA (9th ed.) Citation

Brokalaki, Zafeirenia. "Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories." Journal of Business Ethics, vol. 200, no. 3, 2025, pp. 599-622, https://doi.org/10.1007/s10551-024-05838-1.

Warning: These citations may not always be 100% accurate.