RT Article T1 Mindfulness – enrichment of the modern lifestyle JF Journal of spirituality in mental health VO 27 IS 2 SP 187 OP 201 A1 Hornborg, Anne-Christine LA English YR 2025 UL https://ixtheo.de/Record/1925277232 AB This article addresses healing practices performed under the umbrella of mindfulness in order to problematize how mindfulness is presented as a means to enrich a modern lifestyle. The discussion considers mindfulness in a contemporary Swedish context, presenting a range of healing practices. A fundamental question asked is if they represent a religious or spiritual practice or just a technique? The discussion also addresses the discursive strategies used by different entrepreneurs in promoting mindfulness. A concern is if mindfulness has become an individual-centered practice aimed at creating a neoliberal persona able to cope with stress and feelings of insufficient creativity? K1 individual-centered rituals K1 Health K1 Spirituality K1 commodification of rituals K1 Mindfulness DO 10.1080/19349637.2024.2337399