Effective awe-inspiring visual content strategy for social media engagement with ethical fashion brands: the mediating role of deontological ethical beliefs
The demand for ethical fashion products has grown in recent years, with consumers caring more about how the product is made. Based on the deontological underpinnings of ethical fashion, the present research provides recommendations to ethical fashion brands by leveraging the emotion of awe through v...
| Autori: | ; ; ; ; ; ; ; ; |
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| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2025
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| In: |
Journal of business ethics
Anno: 2025, Volume: 196, Fascicolo: 4, Pagine: 753-771 |
| Altre parole chiave: | B
Deontology
B Social media B Aufsatz in Zeitschrift B Ethical fashion B Awe |
| Accesso online: |
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