PHILOSOPHICAL INSIGHTS INTO THE CREATIVE CONSTRUCTION OF CULTURAL SYMBOLS IN IP DESIGN AND ITS IMPACT ON BRAND GLOBALIZATION STRATEGY
The globalization communication strategy of cultural creative products is closely related to its IP symbol, IP image, IP narrative, IP experience and IP communication. This paper tries to describe the formation process of cultural creative products, the transformation from cultural IP to IP cultural...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2024
|
| In: |
European journal for philosophy of religion
Year: 2024, Volume: 16, Issue: 4, Pages: 382-400 |
| Further subjects: | B
Mediating Variables
B IP Cultural and Creative Products B Structural Equation Modeling B Digital Communication B Global Communication |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
