RT Article T1 Transnational Karbala: From Rebellion to Reconciliation JF Religions VO 15 IS 12 A1 Mirshahvalad, Minoo LA English YR 2024 UL https://ixtheo.de/Record/1912754134 AB This article for the first time examines the activities of transnational information campaigns initiated by young Shiʿa Muslims across European, Russian, and Armenian cities. These campaigns aim to disseminate knowledge about Imam Hussain and his mission to non-Shiʿa audiences. The campaigns serve as vivid examples of the struggles faced by Muslims in relatively hostile contexts as they seek integration and acceptance as law-abiding and peaceful citizens. They also represent new avenues of Islamic activism, focusing on dismantling stereotypes and correcting “misunderstandings” within host societies. Drawing on semi-structured interviews, participant observation, and an analysis of campaign handouts and social media content between 2018 and 2024, this study explores how campaigners adapt the narrative of the Karbala tragedy—widely regarded as the metahistorical cornerstone of Shiʿa identity—to make it accessible and relevant to external audiences. These strategies enable campaigners to engage with out-group communities, testing and refining effective methods for presenting this pivotal historical event. The findings reveal that, through this process, the Karbala narrative undergoes both content-based and linguistic modifications, while the concept of justice—central to the commemoration of this tragedy—is reinterpreted in new contexts. This research contributes to the understanding of transnational Islamic activism and highlights the importance of strategic communication in fostering intercultural dialogue and promoting mutual understanding in diverse societies. K1 Europe K1 Integration K1 ritual change K1 information campaigns K1 Karbala tragedy K1 Transnationalism K1 Youth K1 Shiʿism DO 10.3390/rel15121536