Transforming Lives and Businesses: Spiritual Aspirations in Yoga Marketing
This article explores the aspirational marketing modalities promoted by "spiritual marketing coaches" (SMC) that target freelancers in the well-being and yoga sector. It focuses on the narratives of success applied in what is essentially a "marketing of marketing," analysing the...
| Subtitles: | "Business Spirits: Religion and Business as Co-constitutive Phenomena" |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2024
|
| In: |
Implicit religion
Year: 2022, Volume: 25, Issue: 3/4, Pages: 311-336 |
| Further subjects: | B
marketing coaching
B modern yoga B spiritual marketing coaches B online marketing B Algorithms B netnography B inbound marketing B yoga economy B spiritual economy B Self-development |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
