Spiritual Branding and Corporate Profit in the Japanese Modern Mystery School
This article analyzes the irreducibility of spiritual branding, theologies of self-divinity and the business practices of a global esoteric company. Based on fieldwork with the Modern Mystery School (MMS) in Tokyo, I show how initiates, by purchasing an ascending syllabus of esoteric courses, recogn...
| Subtitles: | "Business Spirits: Religion and Business as Co-constitutive Phenomena" |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2024
|
| In: |
Implicit religion
Year: 2022, Volume: 25, Issue: 3/4, Pages: 283-310 |
| Further subjects: | B
Beauty
B Corporate Form B Dandyism B Esoteric Business B Anthropology B Spiritual Branding |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
