The influence of religious identification on strategic green marketing orientation
Small and medium-sized enterprises (SMEs) play a critical role in the green economy due to their significant environmental footprint. Because more than 84% of the world’s population identifies with a religion, most SME top-executives are likely to identify with a religion that would influence their...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2024
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| In: |
Journal of business ethics
Year: 2024, Volume: 195, Issue: 1, Pages: 215-231 |
| Further subjects: | B
Aufsatz in Zeitschrift
B Small and medium-sized enterprises (SME) B religious identification B Strategic green marketing orientation |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
