RT Article
T1 How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
JF Journal of business ethics
VO 193
IS 1
SP 63
OP 88
A1 Chowdhury, Rafi M. M. I.
A2 Arli, Denni
A2 Septianto, Felix
LA English
YR 2024
UL https://ixtheo.de/Record/1898676593
K1 Brand attitudes
K1 Intrinsic religiosity
K1 LGBTQ-themed advertising
K1 Medical Ethics
K1 Quest religiosity
K1 Aufsatz in Zeitschrift
DO 10.1007/s10551-023-05578-8