How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
| Main Author: | |
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| Contributors: | ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2024
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| In: |
Journal of business ethics
Year: 2024, Volume: 193, Issue: 1, Pages: 63-88 |
| Further subjects: | B
Quest religiosity
B Brand attitudes B Aufsatz in Zeitschrift B Medical Ethics B LGBTQ-themed advertising B Intrinsic religiosity |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
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| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-023-05578-8 |