RT Article
T1 Religion, healthcare, and social media use in urban Tanzania: an ethnographic study of faith-based organizations
JF Journal of Eastern African studies
VO 18
IS 2
SP 219
OP 239
A1 Muhoja, Mussa Said
LA English
YR 2024
UL https://ixtheo.de/Record/1897434197
AB The relationship between religion and social media has been critically discussed on potential benefits and opportunities the work of faith-based organizations (FBOs) enjoys in relation to the growing social media technology. Using ethnographic approaches, this study focuses on the use of social media by the new generation of FBOs in their healthcare interventions in urban Tanzania. In particular, the study examines the types of social media used and the messages they carry and explores why FBOs prioritize the use of social media in their healthcare interventions. The findings show that FBOs use Instagram, Facebook, WhatsApp, local social media platforms and YouTube to broadcast and share recorded videos, testimonies, and messages of their healthcare interventions. FBOs select social media platforms for their healthcare interventions based on the targeted audience and desired outcomes, while simultaneously addressing both religious and non-religious needs and obligations. This in turn may have an impact on the public recognition of their work and strengthening their influence in society in terms of attracting more beneficiaries to their religious ideologies, inspiring, and motivating followers in meeting their religious and social obligations and attracting government support and recognition.
NO Literatutverzeichnis, Literaturhinweise
K1 Gesundheitsfürsorge
K1 Social Media
K1 Information
K1 Kommunikation
K1 Wirkung
K1 Massenmedien
K1 Tanzania
K1 faith-based organizations
K1 Religion
K1 Healthcare
K1 Tansania
DO 10.1080/17531055.2024.2360234