Lying and cheating the company: the positive and negative effects of corporate activism on unethical consumer behavior
Companies are increasingly engaging in corporate activism, defined as taking a public stance on controversial sociopolitical issues. Whereas prior research focuses on consumers' brand perceptions, attitudes, and purchase behavior, we identify a novel consumer response to activism, unethical con...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2024
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| In: |
Journal of business ethics
Year: 2024, Volume: 192, Issue: 1, Pages: 39-56 |
| Further subjects: | B
Unethical consumer behavior
B Aufsatz in Zeitschrift B Consumer morality B Political Ideology B Desire for punishment B Corporate activism |
| Online Access: |
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