"To Buy or Not to Buy?": Exploring Ethical Consumerism in an Emerging Market-India
This article reports the findings of a field study conducted on the purchasing intentions of ethical consumers in India. We explored how the involvement of ethical consumers with social networking sites (SNSs such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and others) affects their intenti...
| Subtitles: | "Special Issue on Ethical Consumerism in Emerging Markets: Opportunities and Challenges" |
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| Authors: | ; ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2024
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| In: |
Journal of business ethics
Year: 2024, Volume: 191, Issue: 4, Pages: 811-835 |
| Further subjects: | B
Ethical consumption
B Emerging markets B Social networking sites B Purchase intentions B ethical consumers B India |
| Online Access: |
Volltext (lizenzpflichtig) |