APA (7th ed.) Citation

Gupta, R., Chandrasekaran, D., Sen, S., & Gupta, T. (2024). Marketing to Bottom-of-the-pyramid consumers in an emerging market: The responses of mainstream consumers. Journal of business ethics, 191(4), 739-755. doi:10.1007/s10551-024-05664-5

Chicago Style (17th ed.) Citation

Gupta, Reetika, Deepa Chandrasekaran, Sankar Sen, and Tanvi Gupta. "Marketing to Bottom-of-the-pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers." Journal of Business Ethics 191, no. 4 (2024): 739-755, https://doi.org/10.1007/s10551-024-05664-5.

MLA (9th ed.) Citation

Gupta, Reetika, et al. "Marketing to Bottom-of-the-pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers." Journal of Business Ethics, vol. 191, no. 4, 2024, pp. 739-755, https://doi.org/10.1007/s10551-024-05664-5.

Warning: These citations may not always be 100% accurate.