Communication of Love in the Consumer Society
The current text highlights the fact that, although consumer society is mainly based on exchange values, love remains a symbolic good with a significant presence in commercial communication and social responsibility campaigns. It is not love as such, with its spiritual or religious weight in traditi...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2022
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| In: |
Journal for the study of religions and ideologies
Year: 2022, Volume: 21, Issue: 63, Pages: 34-46 |
| Further subjects: | B
Eros
B Social Responsibility B the consumer society B instrumentalization of love B Agape B celebration of love B communication of love |
| Online Access: |
Volltext (kostenfrei) |