Online forms of reaching customers in the context of mass media and marketing in a small post-communist country: The case study of Herbalife in Slovakia
According to experts, the rise of consumerism in Slovakia is associated with the end of communist totalitarianism. However, consumerism is a common phenomenon in developed countries of Western Europe as well, where the relaxation of the social happened for different reasons. Consumerism was accompan...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
2021
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| In: |
Journal for the study of religions and ideologies
Year: 2021, Volume: 20, Issue: 60, Pages: 23-33 |
| Further subjects: | B
Herbalife
B Advertisement B customers reaching B Communism B Public Relation |
| Online Access: |
Volltext (kostenfrei) |