An Antihero’s Journey: The Political Campaign of Jair Bolsonaro and the use of Archetypes on Facebook

In Brazil, the shift from the traditional media vehicles to an "electronic podium" has provided more flexibility in terms of time, costs, and language for candidates to elaborate their electoral campaigns. Given the extensive use of and the importance given to Facebook during Jair Bolsonar...

Full description

Saved in:  
Bibliographic Details
Authors: Pimentel, Pedro Chapaval (Author) ; Garcia, Bruno Eduardo Slongo (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: [publisher not identified] 2021
In: Journal for the study of religions and ideologies
Year: 2021, Volume: 20, Issue: 58, Pages: 36-51
Further subjects:B Elections
B Politicians
B antihero
B Brazil
B Archetypes
B Political Communication
B Facebook
Online Access: Volltext (kostenfrei)