Reinterpretation of Social Media as Resource for Ministry and Missionary Work: Agency and Power of Media Practitioners in the Russian Orthodox Church

Previous studies have primarily analysed religious media practitioners (rmp s) as authoritative figures who either challenge or project online traditional religious authorities. However, the routinised internet becomes more of a resource used by rmp s to communicate religious message. Given this, ou...

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Bibliographic Details
Authors: Grishaeva, Ekaterina I. (Author) ; Shumkova, Valeria A. (Author)
Format: Electronic Article
Language:English
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Published: Brill 2023
In: Journal of religion, media and digital culture
Year: 2023, Volume: 12, Issue: 2/3, Pages: 204-226
Further subjects:B Agency
B The Russian Orthodox Church
B Social media
B Digital Religion
B religious media practitioners
Online Access: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)

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520 |a Previous studies have primarily analysed religious media practitioners (rmp s) as authoritative figures who either challenge or project online traditional religious authorities. However, the routinised internet becomes more of a resource used by rmp s to communicate religious message. Given this, our study focuses on rmp s agency manifestation when they mobilize the internet as a resource. We conceptualize agency as related to structure (Sewell, 1992) and unfolding across time (Emirbayer and Mische, 1998). Our analysis is based on two cases from the Russian Orthodox Church. We argue that religious socialization (internalized schemas and access to resources) empowers rmp s agency and shapes the format of media project (traditionalist ministry or modernist missionary work). It affects the way rmp s ‘manoeuvre’ between Orthodox and media schemas while working on social media – they either reproduce the bounded community space or stimulate open discussions. In both cases rmp s’ knowledge endows them with certain power over hierarchy. 
520 |a Previous studies have primarily analysed religious media practitioners (rmp s) as authoritative figures who either challenge or project online traditional religious authorities. However, the routinised internet becomes more of a resource used by rmp s to communicate religious message. Given this, our study focuses on rmp s agency manifestation when they mobilize the internet as a resource. We conceptualize agency as related to structure () and unfolding across time (). Our analysis is based on two cases from the Russian Orthodox Church. We argue that religious socialization (internalized schemas and access to resources) empowers rmp s agency and shapes the format of media project (traditionalist ministry or modernist missionary work). It affects the way rmp s ‘manoeuvre’ between Orthodox and media schemas while working on social media – they either reproduce the bounded community space or stimulate open discussions. In both cases rmp s’ knowledge endows them with certain power over hierarchy. 
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