REEXAMINING THE METHODOLOGY OF DA'WAH UTILISED BY PROPHET MUHAMMAD (PEACE BE UPON HIM) WITHIN THE CONTEXT OF SOCIAL MEDIA: A CONTEMPORARY PERSPECTIVE

The objective of this study is to examine the contemporary approaches to Da'wah methodology in Malaysia. This study undertook an examination of the impact of social media platforms on conversion rates within the context of the Da'wah methodology. The use of a quantitative approach is imple...

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Bibliographic Details
Authors: Zahid, Hafsa (Author) ; Kassim, Sayyid Buhar Musal (Author)
Format: Electronic Article
Language:English
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Published: University of Innsbruck in cooperation with the John Hick Centre for Philosophy of Religion at the University of Birmingham 2023
In: European journal for philosophy of religion
Year: 2023, Volume: 15, Issue: 2, Pages: 347-373
Further subjects:B Social Media Platform
B Frequency of Exposure
B Content Type
B Follow-Up Interactions
B Conversion Rate
B Da’wah
B Duration of Exposure
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