The negative effect of low belonging on consumer responses to sustainable products

Sustainable products are engineered to reduce environmental, ecological, and human costs of consumption. Not all consumers value sustainable products, however, and this poses negative societal implications. Using self-expansion theory as a guide, we explore how an individual’s general sense of belon...

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Bibliographic Details
Authors: Schultz, Ainslie E. (Author) ; Newman, Kevin P. (Author) ; Wright, Scott A. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2023
In: Journal of business ethics
Year: 2023, Volume: 187, Issue: 3, Pages: 473-492
Further subjects:B Green products
B Belonging
B Aufsatz in Zeitschrift
B Sustainable products
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