RT Article
T1 Social entrepreneur perceived success by integrating cognitive mapping and MCDA
JF Journal of management, spirituality & religion
VO 20
IS 4
SP 406
OP 432
A1 Carvalho, Ema
A1 Bicho, Marta
A2 Bicho, Marta
LA English
YR 2023
UL https://ixtheo.de/Record/1858778247
AB The dual nature of social enterprises (social and financial goals) brings crucial challenges regarding the tensions to which objectives address, and therefore success is harder to assess and attain. This study aims to respond to this gap of knowledge by investigating social enterprises perceived path to success. It gives voice to social entrepreneur's notion of success and applies the combination of Cognitive Mapping and MACBETH, techniques that help to capture success criteria's complexity. The outcome of this study is a framework that allows to understand the way social entrepreneurs perceive success for their social enterprises. The findings reveal five indicators, in which the most important is Financial Sustainability, followed by Social Impact, whereas Business Model is considered the least important factor.
K1 Cognitive Mapping
K1 Multiple Criteria Decision Analysis
K1 Social Enterprises
K1 Social Entrepreneur
K1 Subjective Perceived Success
K1 Aufsatz in Zeitschrift
DO 10.51327/KJOF5806