What Should Churches Post on Facebook? An Exploratory Study of the Perceived Contribution of Facebook Posts to the Mission of Churches

Facebook is the most popular social networking site in the world and is used by many churches. This study seeks to discover the type of Facebook posts that most contribute to the perceived spiritual formation of church attenders as defined by typical church mission statements. A broad range of churc...

Description complète

Enregistré dans:  
Détails bibliographiques
Auteurs: Dunaetz, David R. (Auteur) ; Heath, Chelsea (Auteur) ; Recto, Raisa (Auteur) ; Soria, Danny (Auteur) ; Wilden, Stephanie J. (Auteur)
Type de support: Électronique Article
Langue:Anglais
Vérifier la disponibilité: HBZ Gateway
Journals Online & Print:
En cours de chargement...
Fernleihe:Fernleihe für die Fachinformationsdienste
Publié: Sage Publications 2023
Dans: Christian education journal
Année: 2023, Volume: 20, Numéro: 1, Pages: 47-64
Sujets non-standardisés:B Church
B Quantitative Study
B Spiritual Formation
B Mission
B Facebook
B Réseaux sociaux
Accès en ligne: Volltext (lizenzpflichtig)
Description
Résumé:Facebook is the most popular social networking site in the world and is used by many churches. This study seeks to discover the type of Facebook posts that most contribute to the perceived spiritual formation of church attenders as defined by typical church mission statements. A broad range of church attenders who use Facebook (N = 161) completed an online survey focusing on their church's Facebook page. They indicated the degree to which they believe various types of their church's Facebook posts contributed to their spiritual formation, specifically, their relationship with God, their relationship with fellow believers, their personal spiritual growth, and their involvement in ministry or service. They also indicated what type of posts they would like to see more frequently from their church. An exploratory analysis found that posts that had greater cognitive content (specifically, live broadcasts, video recordings, announcements, and devotionals) were perceived to contribute more to church attenders’ spiritual formation than did posts with less cognitive content (humorous memes, photos, inspirational quotations, and external links). Confirming these results, participants also expressed a preference for their church to make more posts with high cognitive content than posts with low cognitive content. These results lead to several applications of how churches can better use Facebook to contribute to their mission.
ISSN:2378-525X
Contient:Enthalten in: Christian education journal
Persistent identifiers:DOI: 10.1177/07398913231170640