Religious Marketing Revisited: What Recent Scholarship on Calvinist Evangelical Leaders Tells Us
In the social sciences, religious marketing, branding, and entrepreneurship are closely associated with the religious economies paradigm, which suffers multiple troubles. This article argues that the agentic side of religious organizations can be helpfully reformulated as strategic action within rel...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Oxford Graduate School
2023
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| In: |
Journal of sociology and Christianity
Year: 2023, Volume: 13, Issue: 1, Pages: 11-34 |
| Further subjects: | B
Conservative Protestantism
B Religious Professionals / Ministers / Clergy B Field Theory B Post-secular B Strategic Action B Marketing |
| Online Access: |
Volltext (kostenfrei) |