Il ruolo della pubblicitá come "perfatore sociale": L'emotional branding della P&G Campaign "Thank You, Mom"
| Authors: | ; |
|---|---|
| Format: | Print Article |
| Language: | Italian |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Ed. LAS
2023
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| In: |
Salesianum
Year: 2023, Volume: 85, Issue: 1, Pages: 115-146 |
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| 245 | 1 | 3 | |a Il ruolo della pubblicitá come "perfatore sociale" |b L'emotional branding della P&G Campaign "Thank You, Mom" |c Cristiano Ciferri* - Laura Manes* |
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