The influence of religion in market research in Islamic countries: case study of rice market in Saudi Arabia
The relationship between globalization and religion is one with furthering challenges. In globalization processes, when a company considers going into a new market the first concern that raises immediately is the development of an ad hoc market research. The launching of a product like rice, which t...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Ediciones Universidad Valladolid
2020
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| In: |
Journal of the sociology and theory of religion
Year: 2020, Volume: 9, Pages: 82-98 |
| Further subjects: | B
arroz
B nuevos lanzamientos B mujer árabe B religión islámica B Investigación de mercados B internacionalización |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |