RT Article T1 From demon to deity: Forging a new iconography for Mahishasur JF Journal of material culture VO 28 IS 1 SP 106 OP 130 A1 Sen, Moumita LA English PB Sage Publ. YR 2023 UL https://ixtheo.de/Record/1838062955 AB This article focuses on the forging of a new iconography for Mahishasur, a ‘demon’ in Hindu mythology who was reclaimed by indigenous communities both as a ‘god’ and as a champion of their political autonomy. The public political ritual of venerating Mahishasur was deemed blasphemous by the Hindu nationalist party in power. Among clay-modellers of Bengal, the dominant ‘demon’ image of Mahishasur embodies the highly-valued skill of Naturalistic sculpture; but the movement needed a new benevolent image. Through interviews with image-makers and organisers of this political ritual in several villages of West Bengal, I will show how local aesthetic ideals of masculinity, virtue, and political ideology are expressed in the new aesthetic form(s) and iconographies of this emerging hero of Indian politics. K1 Mahiṣāsura K1 indigenous activism K1 indigenous resistance K1 aesthetics and politics K1 caste politics K1 Counterculture K1 Hindu Nationalism DO 10.1177/13591835221116708