CORPORATE SOCIAL RESPONSIBILITY: Myth and Reality

Companies nowadays strive to be socially conscious in the way they do business by taking up corporate social responsibility (CSR) activities besides maintaining profitability. Similarly consumers modulate their purchase choices to be made up of products that have been produced and marketed through s...

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Главные авторы: Rassendren, Gerard (Автор) ; Prasad, T. Sagar (Автор)
Формат: Электронный ресурс Статья
Язык:Английский
Проверить наличие: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Опубликовано: 2013
В: Journal of Dharma
Год: 2013, Том: 38, Выпуск: 2, Страницы: 167-180
Другие ключевые слова:B self interest and profit
B ethical conflicts
B Corporate social responsibility (CSR)
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Итог:Companies nowadays strive to be socially conscious in the way they do business by taking up corporate social responsibility (CSR) activities besides maintaining profitability. Similarly consumers modulate their purchase choices to be made up of products that have been produced and marketed through socially responsible processes. But the congruence between achieving gain and being responsible to the community has ethical contradictions due to the presence of self interest. This paper proposes to examine the dimensions of this conflict and towards the end suggest a new orientation that foregrounds social responsibility relative to profit or gain.
ISSN:0253-7222
Второстепенные работы:Enthalten in: Journal of Dharma