RT Article
T1 CORPORATE SOCIAL RESPONSIBILITY: Myth and Reality
JF Journal of Dharma
VO 38
IS 2
SP 167
OP 180
A1 Rassendren, Gerard
A1 Prasad, T. Sagar
A2 Prasad, T. Sagar
LA English
YR 2013
UL https://ixtheo.de/Record/1837808317
AB Companies nowadays strive to be socially conscious in the way they do business by taking up corporate social responsibility (CSR) activities besides maintaining profitability. Similarly consumers modulate their purchase choices to be made up of products that have been produced and marketed through socially responsible processes. But the congruence between achieving gain and being responsible to the community has ethical contradictions due to the presence of self interest. This paper proposes to examine the dimensions of this conflict and towards the end suggest a new orientation that foregrounds social responsibility relative to profit or gain.
K1 Corporate social responsibility (CSR)
K1 ethical conflicts
K1 self interest and profit