Religion and consumer behaviour: influence of religiosity and culture on consumption

"Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers&...

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Bibliographic Details
Contributors: Gupta, Gaurav (Editor) ; Paruthi, Mandakini (Editor) ; Nijjer, Shivinder (Editor)
Format: Print Book
Language:English
Subito Delivery Service: Order now.
Check availability: HBZ Gateway
WorldCat: WorldCat
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: London New York, NY Routledge, Taylor & Francis Group 2023
In: Routledge studies in marketing (29)
Year: 2023
Volumes / Articles:Show volumes/articles.
Series/Journal:Routledge studies in marketing 29
Further subjects:B Collection of essays
B Consumer behavior
B Religious identity
B Consumers Psychology
B Consumer
B Marketing
Online Access: Table of Contents

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520 |a "Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism . This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization"-- 
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