The dark side of Machiavellian rhetoric: signaling in reward-based crowdfunding performance
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The "all-or-nothing" funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive context in which entrepren...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2023
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| In: |
Journal of business ethics
Year: 2023, Volume: 182, Issue: 3, Pages: 875-896 |
| Further subjects: | B
Entrepreneurship
B Aufsatz in Zeitschrift B Dark side phenomena B Signaling theory |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |