Bicchieri, C., & Fukui, Y. (1999). The Great Illusion: Ignorance, Informational Cascades, and the Persistence of Unpopular Norms. Business ethics quarterly, 9(1), 127-155. doi:10.2307/3857639
Chicago Style (17th ed.) CitationBicchieri, Cristina, and Yoshitaka Fukui. "The Great Illusion: Ignorance, Informational Cascades, and the Persistence of Unpopular Norms." Business Ethics Quarterly 9, no. 1 (1999): 127-155, https://doi.org/10.2307/3857639.
MLA (8th ed.) CitationBicchieri, Cristina, and Yoshitaka Fukui. "The Great Illusion: Ignorance, Informational Cascades, and the Persistence of Unpopular Norms." Business Ethics Quarterly, vol. 9, no. 1, 1999, pp. 127-155, https://doi.org/10.2307/3857639.
Warning: These citations may not always be 100% accurate.