Guest Editors’ Introduction: Ethical Management of Intangible Assets in Contemporary Organizations

This essay explains how intangible asset management oriented toward enhancing corporate performance increasingly embeds ethical concerns, primarily to address stakeholder expectations. We discuss how ethical dimensions in intangible asset management may be co-constructed and intertwined in organizat...

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Bibliographic Details
Authors: Gambetti, Rossella C. (Author) ; Melewar, T. C. (Author) ; Martin, Kelly D. (Author)
Format: Electronic Article
Language:English
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Published: Cambridge Univ. Press 2017
In: Business ethics quarterly
Year: 2017, Volume: 27, Issue: 3, Pages: 381-392
Further subjects:B Social Contract
B Corporate identity
B corporate brand
B Corporate Reputation
B social constructionist perspective
B stakeholder-centric view of the firm
Online Access: Presumably Free Access
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Summary:This essay explains how intangible asset management oriented toward enhancing corporate performance increasingly embeds ethical concerns, primarily to address stakeholder expectations. We discuss how ethical dimensions in intangible asset management may be co-constructed and intertwined in organization-stakeholder interactions to generate collaborative meaning making according to a stakeholder-centric view of the firm. In so doing, we adopt an ethical view that acknowledges that stakeholders beyond the firm have equal status and agency to engage in a social construction process of intangible assets nurtured by ongoing dialogue and reciprocal understanding between organization and stakeholders. The essay concludes by envisioning how the dialogic process of social construction of intangible assets involving both organization and stakeholders is best conceived as a social contract between the two that enacts a cultural bond between intangible assets together with ethical and societal resources that are collectively generated, owned, and maintained.
ISSN:2153-3326
Contains:Enthalten in: Business ethics quarterly
Persistent identifiers:DOI: 10.1017/beq.2017.21