RT Article T1 When is “Everyone's Doing It” A Moral Justification? JF Business ethics quarterly VO 1 IS 1 SP 75 OP 93 A1 Green, Ronald M. LA English PB Cambridge Univ. Press YR 1991 UL https://ixtheo.de/Record/1824199201 AB The claim that “Everyone's doing it” is frequently offered as a reason for engaging in behavior that is widespread but less-than-ideal. This is particularly true in business, where competitors’ conduct often forces hard choices on managers. When is the claim “Everyone's doing it” a morally valid reason for following others’ lead? This discussion proposes and develops five prima facie conditions to identify when the existence of prevalent but otherwise undesirable behavior provides a moral justification for our engaging in such behavior ourselves. The balance of the discussion focuses on testing these conditions by applying them to a series of representative cases in business ethics. DO 10.2307/3857593