RT Article
T1 Moral Salience and the Role of Goodwill in Firm-Stakeholder Trust Repair
JF Business ethics quarterly
VO 26
IS 2
SP 181
OP 199
A1 Brown, Jill A.
A1 Buchholtz, Ann K. 1952-
A1 Dunn, Paul
A2 Buchholtz, Ann K. 1952-
A2 Dunn, Paul
LA English
YR 2016
UL https://ixtheo.de/Record/1824198035
AB Re-establishing trust presents a complex challenge for a firm after it commits corporate misconduct. We introduce a new construct, moral salience, which we define as the extent to which the firm’s behavior is morally noticeable to the stakeholder. Moral salience is a function of both the moral intensity of the firm’s behavior and the relational intensity of the firm-stakeholder psychological contract. We apply this moral salience construct to firm misconduct to develop a model of trust repair that is based on goodwill, and moderated by the firm’s stakeholder culture.
K1 Trust
K1 psychological contracts
K1 moral salience
K1 Moral Intensity
K1 firm misconduct
K1 goodwill
DO 10.1017/beq.2016.27